Strawberry Festival 2024 Watsonville Schedule. Established in 1994, the watsonville strawberry festival serves as an annual celebration of the vibrant strawberry farming industry in our city and region. Then there’s perhaps the funnest strawberry fact of the summer:

Enjoy entertainment, carnival rides and games, food, art and commercial vendors, arts and crafts, and so much more! Watsonville is known all over the world for its long and rich heritage as a center for agriculture.